Most prenatal vitamins are missing key nutrients*.

Introducing The Complete Plan™ for an optimal you.*

Our Complete Plan™ delivers unparalleled nourishment for every phase of pregnancy — whether you’re thinking, trying, pregnant, or postpartum.*

Prenatal Multi

24 Optimally Dosed Vitamins +Minerals. For Energy, Nausea, and Baby's Development*


Brain, Mood & Hormonal Balance*


Healthy Gut and Vaginal Microbiome*

Collagen Protein

Minimize Nausea, Balance Blood Sugar, Baby's Growth, Healthy Hair & Skin*
Recommended by over 3,000 perinatal health experts
We third-party test every product batch for safety and purity.

Optimal nutrition for fertility, pregnancy, postpartum, and women's health.*  

From preconception through the parenting years.

The Starter Plan

Thinking, trying, pregnant or postpartum? Start here. These two essential products are designed to meet your (and your baby’s) optimal micronutrient needs.*

Select Prenatal Multi type

Save $25.00 $95.00/mo
Save $21.00 $89.00/mo
Save $15.00 $75.00/mo

The Complete Plan™ for Men

A three-part plan offering complete nutrition for dad-to-be: supports sperm health and optimizes men’s health overall throughout the parenting years.*

Conception Support Plan for Two

Our Conception Support Plan for Two bundles our Complete Plans for Men and Women for optimal nutrition when trying to conceive.*

Select Prenatal Multi type

Save $141 $249.00/mo
Save $141 $239.00/mo
Save $131 $229.00/mo

Women's Health Plan

This 3-part plan supports your optimal hormone balance, thyroid, and metabolic health, a healthy stress response, focus and mood, a healthy immune response, as well as your energy, beauty, and overall vitality.*

Trimester Plans

Complete nutrition bundles, tailored to your needs at every stage.*

Shop Products by Your Stage

Fertility, Pregnancy, Postpartum, and Women's Health.

Changing perinatal health together.
Meet our Practitioner Collective.

Our practitioner collective includes over 3,000 women's health experts, from doctors to doulas, nutritionists to researchers. Together, we design products, education, community empowerment and advocacy to set a new, higher standard for perinatal nutrition.

Needed’s Complete Plan is the optimal nutrition that all women deserve. As an OB-GYN, I recommend Needed to all my patients who are preparing to conceive, pregnant, postpartum, or breastfeeding. The quality of nutrients in these products is unparalleled."

As a prenatal dietitian, I've been approached by other companies to design "the best prenatal" on the market. I've turned them down because it's already been done--by Needed!"

At 11 weeks pregnant, I was introduced to Needed by my midwife after complaining about my morning sickness and lack of appetite. Needed’s Collagen Protein was a game changer and the only protein powder that I could tolerate. I still implement it now postpartum and love it."

Needed’s Men’s Line optimally supports the male body’s biochemical processes, with the right nutrients that are in the right forms. This is vital for overall daily function including reproductive health, including testosterone and sperm production. As a Naturopathic Doctor and dad, these are the top of the line products I take myself and recommend to all of my patients who are trying to conceive."

Needed’s Complete Plan for women and men is the most comprehensive line of perinatal supplements on the market. I recommend it to all of my clients, and my husband and I have personally used the products for the last year while preparing to conceive our third baby. I can’t recommend Needed enough."

Needed is doing the work that’s needed to improve the way we care for pregnant and postpartum folks."

Dr. Phabillia Afflack, MD, OBGYN
Kristin Brown, Registered Dietitian
Dr. Maxine Owusu, MD
Dr. Rory Gibbons, ND
Gina Conley, Birth Doula
"Nurse Nikki" Greenaway FNP-C, IBCLC

Our founding story
is needed.

Our founding story
is needed.

As trained nutritionists and mamas-to-be, we were shocked to realize that we were super deficient in key prenatal nutrients. We dug into the research and realized we were far from alone. Most prenatal vitamins are designed to meet bare minimum needs, leaving women depleted after birth. We started Needed and built a collective of over 3,000 women's health experts to set a new, higher standard for perinatal nutrition. There is so much on the journey to motherhood that we can’t control, but nutrition is a big one that we can.

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