BLACK FRIDAY: Up to 40% off starts now Shop Sale

How it works

Example: Prenatal Vitamins with Iron + DHA · 1 Month

40% Off

First order

Was $94.97, now $56.25

20% Off

Every month after

Was $94.97, now $75.00

Renews automatically at $75.00 every 4 weeks until you cancel. Cancel anytime.

Shop the Plans

Subscribe to an eligible subscription between 11/6/2026, 12:00 a.m. PT and 12/6/2026, 11:59 p.m. PT to get 40% off your first order and 20% off every recurring order for that subscription after that, as long as your subscription stays active. Offer valid for the following eligible subscriptions only: Prenatal Vitamins with Iron + DHA, Women’s Fertility Support Plan, Perimenopause Supplement Plan, Postnatal Vitamins Plan, and Women’s Multivitamin Plan. Additional terms apply.

Dr. Nicole Avena

Dr. Nicole Avena is a research neuroscientist and expert in the fields of nutrition, diet and addiction, with a special focus on nutrition during early life and pregnancy, and women’s health. In addition to over 100 peer-reviewed scholarly publications, Dr. Avena has written several popular books, including Why Diets Fail; What to Eat When You're Pregnant; What to Feed Your Baby and Toddler; and What to Eat When You Want to Get Pregnant.

Dr. Nicole Avena