BLACK FRIDAY: Up to 40% off starts now Shop Sale

How it works

Example: Prenatal Vitamins with Iron + DHA · 1 Month

40% Off

First order

Was $94.97, now $56.25

20% Off

Every month after

Was $94.97, now $75.00

Renews automatically at $75.00 every 4 weeks until you cancel. Cancel anytime.

Shop the Plans

Subscribe to an eligible subscription between 11/6/2026, 12:00 a.m. PT and 12/6/2026, 11:59 p.m. PT to get 40% off your first order and 20% off every recurring order for that subscription after that, as long as your subscription stays active. Offer valid for the following eligible subscriptions only: Prenatal Vitamins with Iron + DHA, Women’s Fertility Support Plan, Perimenopause Supplement Plan, Postnatal Vitamins Plan, and Women’s Multivitamin Plan. Additional terms apply.

Needed: Prenatal, Postnatal & Women's Health Supplements

BLACK FRIDAY STARTS NOW

Take up to 40% off.

Take 25% off your first subscription order or up to 40% off select plans.

Shop the Sale

How it works

Example: Prenatal Vitamins with Iron + DHA · 1 Month

40% Off

First order

Was $94.97, now $56.25

20% Off

Every month after

Was $94.97, now $75.00

Renews automatically at $75.00 every 4 weeks until you cancel. Cancel anytime.

Shop the Plans

Subscribe to an eligible subscription between 11/6/2026, 12:00 a.m. PT and 12/6/2026, 11:59 p.m. PT to get 40% off your first order and 20% off every recurring order for that subscription after that, as long as your subscription stays active. Offer valid for the following eligible subscriptions only: Prenatal Vitamins with Iron + DHA, Women’s Fertility Support Plan, Perimenopause Supplement Plan, Postnatal Vitamins Plan, and Women’s Multivitamin Plan. Additional terms apply.

40% OFF First Order

Black Friday Sale

25% off your first subscription order.

Or up to 40% off select plans.

Shop the Sale

How it works

Example: Prenatal Vitamins with Iron + DHA · 1 Month

40% Off

First order

Was $94.97, now $56.25

20% Off

Every month after

Was $94.97, now $75.00

Renews automatically at $75.00 every 4 weeks until you cancel. Cancel anytime.

Shop the Plans

Subscribe to an eligible subscription between 11/6/2026, 12:00 a.m. PT and 12/6/2026, 11:59 p.m. PT to get 40% off your first order and 20% off every recurring order for that subscription after that, as long as your subscription stays active. Offer valid for the following eligible subscriptions only: Prenatal Vitamins with Iron + DHA, Women’s Fertility Support Plan, Perimenopause Supplement Plan, Postnatal Vitamins Plan, and Women’s Multivitamin Plan. Additional terms apply.

The Needed Standard

You deserve radically better nutrition, so we’re doing things radically differently. The Needed Standard sets the pace for quality, potency, and total transparency.
Needed® Prenatal Multivitamins Needed® Prenatal Multivitamins
Other Prenatal Multivitamins Other Prenatal Multivitamins
Anti-Depletion Nutrition
Made to support your everyday needs, not just the recommended daily minimums. 
 
Anti-Depletion Nutrition
Optimized for Bioavailability
Supplements built for your body—because nutrients only matter if you can access them.
 
Optimized for Bioavailability
Formulated by Leading Practitioners
Developed by nutrition and health experts, grounded in evidence and experience.
 
Formulated by Leading Practitioners
3rd-Party Tested for Radical Transparency
Every batch is tested for purity and potency, so you and your family know what’s inside.
 
3rd-Party Tested for Radical Transparency
Setting the Standard for Women’s Health
Formulas built on the research and innovation that move women’s health forward.
 
Setting the Standard for Women’s Health

The Needed Standard

You deserve radically better nutrition, so we’re doing things radically differently. The Needed Standard sets the pace for quality, potency, and total transparency.
Needed® Prenatal Multivitamins Other Prenatal Multivitamins
Needed® Prenatal Multivitamins Other Prenatal Multivitamins
Anti-Depletion Nutrition
Made to support your everyday needs, not just the recommended daily minimums. 
Optimized for Bioavailability
Supplements built for your body—because nutrients only matter if you can access them.
Formulated by Leading Practitioners
Developed by nutrition and health experts, grounded in evidence and experience.
3rd-Party Tested for Radical Transparency
Every batch is tested for purity and potency, so you and your family know what’s inside.
Setting the Standard for Women’s Health
Formulas built on the research and innovation that move women’s health forward.

Find the Prenatal Multivitamin that's right for you.

  • Prenatal Multivitamin Gummy
    25% Off 1st Order New
    Prenatal Multivitamin Gummy
    4.6
    Rated 4.6 out of 5 stars
    150 Reviews

    Clinical dosages of key nutrients in 3 gummies. 4x more nutrition than leading prenatals‡ and 8x the leading prenatal gummy.‖

    • 3 Gummies
    • 17 Nutrients
    $27.40/mo Regular price $42.99/moSubscribe & save 15%, every 3 months
    25% Off 1st Order Shop Now →
  • Prenatal Multivitamin
    25% Off 1st Order Best Seller
    Prenatal Multivitamin
    4.7
    Rated 4.7 out of 5 stars
    3,731 Reviews

    22 nutrients in just 3 capsules, delivering 8x more nutrition than the average of leading prenatals†, at clinically studied dosages of key nutrients that make all the difference.*

    • 3 Capsules
    • 22 Nutrients
    $27.40/mo Regular price $42.99/moSubscribe & save 15%, every 3 months
    25% Off 1st Order Shop Now →
  • Prenatal Multivitamin Powder
    25% Off 1st Order New
    Prenatal Multivitamin Powder
    4.7
    Rated 4.7 out of 5 stars
    3,731 Reviews

    22 nutrients in just 1 scoop of vanilla flavored powder, delivering 8x more nutrition than the average of leading prenatals†, at clinically studied dosages of key nutrients that make all the difference.*

    • 1 Scoop
    • 22 Nutrients
    $33.78/mo Regular price $52.99/moSubscribe & save 15%, every 3 months
    25% Off 1st Order Shop Now →
  • Prenatal Multivitamin Pro
    25% Off 1st Order Best Seller
    Prenatal Multivitamin Pro
    4.7
    Rated 4.7 out of 5 stars
    3,731 Reviews

    Our most comprehensive prenatal formula: Clinically-studied Prenatal Multivitamin Pro features optimal levels of 26 essential nutrients designed to fight nutritional depletion through fertility, pregnancy, and postpartum.*

    • 8 Capsules
    • 26 Nutrients
    $40.15/mo Regular price $62.99/moSubscribe & save 15%, every 3 months
    25% Off 1st Order Shop Now →

Not sure which one is right for you? Compare prenatals →

Shop our best selling products.

  • Prenatal Vitamins with Iron + DHA
    40% OFF First Order
    Prenatal Vitamins with Iron + DHA
    4.9
    Rated 4.9 out of 5 stars
    622 Reviews

    Our radically better Prenatal Multi paired with Iron and sustainably-sourced Omega-3 for all stages of perinatal health.*

    • HSA/FSA Eligible⁂
    $56.25/mo Regular price $94.97/mo
    Then $75.00/mo, 20% off
    40% OFF First Order Shop Now →
  • Prenatal Collagen Protein
    25% Off 1st Order
    Prenatal Collagen Protein
    4.8
    Rated 4.8 out of 5 stars
    1,538 Reviews

    Grass-fed and sustainably sourced hydrolyzed collagen peptides support amino acid needs, pelvic floor health, and healthy hair.*

    • Hydrolyzed Collagen
    • Pregnancy Safe
    • HSA/FSA Eligible⁂
    $31.87/mo Regular price $49.99/moSubscribe & save 15%, every 3 months
    25% Off 1st Order Shop Now →
  • Prenatal Omega-3
    25% Off 1st Order
    Prenatal Omega-3
    4.9
    Rated 4.9 out of 5 stars
    638 Reviews

    Our Omega-3 supports women's optimal brain, heart, and hormone health*.

    • 1,000 mg of DHA+EPA
    • Vegan Option
    • HSA/FSA Eligible⁂
    $19.12/mo Regular price $29.99/moSubscribe & save 15%, every 3 months
    25% Off 1st Order Shop Now →
  • Women's Multivitamin
    25% Off 1st Order
    Women's Multivitamin
    4.7
    Rated 4.7 out of 5 stars
    287 Reviews

    22 nutrients in just 2 capsules support sustained energy, hormone balance, and cognitive clarity through every stage of motherhood.*

    • 22 Nutrients
    • HSA/FSA Eligible⁂
    $24.22/mo Regular price $37.99/moSubscribe & save 15%, every 3 months
    25% Off 1st Order Shop Now →
  • Women's Multivitamin Plan
    40% OFF First Order
    Women's Multivitamin Plan
    4.8
    Rated 4.8 out of 5 stars
    543 Reviews

    Nutritional support for overall women's health, including healthy hormone balance, energy, focus and mood.*

    • Hormones, Energy, Focus
    • HSA/FSA Eligible⁂
    $70.50/mo Regular price $117.97/mo
    Then $94.00/mo, 20% off
    40% OFF First Order Shop Now →
  • Perimenopause Multivitamin
    25% Off 1st Order
    Perimenopause Multivitamin
    4.3
    Rated 4.3 out of 5 stars
    75 Reviews

    22 nutrients in just 2 capsules to support the hormonal shifts and heightened nutrient demands of perimenopause. Supports energy, mood, brain health, and healthy hormone balance.*

    • 22 Nutrients
    • HSA/FSA Eligible⁂
    $24.22/mo Regular price $37.99/moSubscribe & save 15%, every 3 months
    25% Off 1st Order Shop Now →

The Scientific Evidence

Fertility Nutrition

Devarshi PP, Legette LL, Grant RW, Mitmesser SH. Total estimated usual nutrient intake and nutrient status biomarkers in women of childbearing age and women of menopausal age. Am J Clin Nutr. 2021;113(4):1042-1052.

Stephenson J, Heslehurst N, Hall J, et al. Before the beginning: nutrition and lifestyle in the preconception period and its importance for future health. Lancet. 2018;391(10132):1830-1841.

Aronica L, Fessler SN, Stone Rydbom E, Jirtle RL. Perinatal nutrition as a key regulator of genomic imprinting: a new paradigm for maternal-child health. Front Nutr. 2025;12:1681847. Published 2025 Nov 3.

King JC. A Summary of Pathways or Mechanisms Linking Preconception Maternal Nutrition with Birth Outcomes. J Nutr. 2016;146(7):1437S-44S.

Stocker L, Kermack A, Godfrey K. Nutrition for Preconception Health and Fertility. Ann Nutr Metab. 2025;81(Suppl. 3):9-18.

Wise LA, Wesselink AK, Tucker KL, et al. Dietary Fat Intake and Fecundability in 2 Preconception Cohort Studies. Am J Epidemiol. 2018;187(1):60-74.

Zhang Z, Fulgoni VL, Kris-Etherton PM, Mitmesser SH. Dietary Intakes of EPA and DHA Omega-3 Fatty Acids among US Childbearing-Age and Pregnant Women: An Analysis of NHANES 2001-2014. Nutrients. 2018;10(4):416. Published 2018 Mar 28.

Miketinas D, Luo H, Firth JA, et al. Macronutrient and Micronutrient Intake Among US Women Aged 20 to 44 Years. JAMA Netw Open. 2024;7(10):e2438460. Published 2024 Oct 1.

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Prenatal Nutrition

Bailey RL, Pac SG, Fulgoni VL 3rd, Reidy KC, Catalano PM. Estimation of Total Usual Dietary Intakes of Pregnant Women in the United States. JAMA Netw Open. 2019;2(6):e195967. Published 2019 Jun 5.

Devarshi PP, Legette LL, Grant RW, Mitmesser SH. Total estimated usual nutrient intake and nutrient status biomarkers in women of childbearing age and women of menopausal age. Am J Clin Nutr. 2021;113(4):1042-1052.

Aronica L, Fessler SN, Stone Rydbom E, Jirtle RL. Perinatal nutrition as a key regulator of genomic imprinting: a new paradigm for maternal-child health. Front Nutr. 2025;12:1681847. Published 2025 Nov 3.

Marshall NE, Abrams B, Barbour LA, et al. The importance of nutrition in pregnancy and lactation: lifelong consequences. Am J Obstet Gynecol. 2022;226(5):607-632.

Smith ER, He S, Klatt KC, et al. Limited data exist to inform our basic understanding of micronutrient requirements in pregnancy. Sci Adv. 2021;7(43):eabj8016.

Zhang Z, Fulgoni VL, Kris-Etherton PM, Mitmesser SH. Dietary Intakes of EPA and DHA Omega-3 Fatty Acids among US Childbearing-Age and Pregnant Women: An Analysis of NHANES 2001-2014. Nutrients. 2018;10(4):416. Published 2018 Mar 28.

Miketinas D, Luo H, Firth JA, et al. Macronutrient and Micronutrient Intake Among US Women Aged 20 to 44 Years. JAMA Netw Open. 2024;7(10):e2438460. Published 2024 Oct 1.

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Postpartum Nutrition

Marshall NE, Abrams B, Barbour LA, et al. The importance of nutrition in pregnancy and lactation: lifelong consequences. Am J Obstet Gynecol. 2022;226(5):607-632.

Smith ER, He S, Klatt KC, et al. Limited data exist to inform our basic understanding of micronutrient requirements in pregnancy. Sci Adv. 2021;7(43):eabj8016.

Lipsky LM, Wright B, Lin TC, et al. Diet quality from early pregnancy through 1-y postpartum: a prospective cohort study. Am J Clin Nutr. 2024;120(5):1284-1293

Ballard O, Morrow AL. Human milk composition: nutrients and bioactive factors. Pediatr Clin North Am. 2013;60(1):49-74.

Davenport C, Yan J, Taesuwan S, et al. Choline intakes exceeding recommendations during human lactation improve breast milk choline content by increasing PEMT pathway metabolites. J Nutr Biochem. 2015;26(9):903-911.

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Motherhood Nutrition

Devarshi PP, Legette LL, Grant RW, Mitmesser SH. Total estimated usual nutrient intake and nutrient status biomarkers in women of childbearing age and women of menopausal age. Am J Clin Nutr. 2021;113(4):1042-1052.

Reider CA, Chung RY, Devarshi PP, Grant RW, Hazels Mitmesser S. Inadequacy of Immune Health Nutrients: Intakes in US Adults, the 2005-2016 NHANES. Nutrients. 2020;12(6):1735. Published 2020 Jun 10.

Smith ER, He S, Klatt KC, et al. Limited data exist to inform our basic understanding of micronutrient requirements in pregnancy. Sci Adv. 2021;7(43):eabj8016.

Freedman MR, Fulgoni VL, Lieberman HR. Temporal changes in micronutrient intake among United States Adults, NHANES 2003 through 2018: A cross-sectional study. Am J Clin Nutr. 2024;119(5):1309-1320.

Zhang Z, Fulgoni VL, Kris-Etherton PM, Mitmesser SH. Dietary Intakes of EPA and DHA Omega-3 Fatty Acids among US Childbearing-Age and Pregnant Women: An Analysis of NHANES 2001-2014. Nutrients. 2018;10(4):416. Published 2018 Mar 28.

Miketinas D, Luo H, Firth JA, et al. Macronutrient and Micronutrient Intake Among US Women Aged 20 to 44 Years. JAMA Netw Open. 2024;7(10):e2438460. Published 2024 Oct 1.

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Perimenopause Nutrition

Devarshi PP, Legette LL, Grant RW, Mitmesser SH. Total estimated usual nutrient intake and nutrient status biomarkers in women of childbearing age and women of menopausal age. Am J Clin Nutr. 2021;113(4):1042-1052.

Liao S, Zhao L, Huang C, et al. One-year trajectories of nutritional status in perimenopausal women: a community-based multi-centered prospective study. BMC Public Health. 2024;24(1):914. Published 2024 Mar 28.

Silva TR, Oppermann K, Reis FM, Spritzer PM. Nutrition in Menopausal Women: A Narrative Review. Nutrients. 2021;13(7):2149. Published 2021 Jun 23.

Erdélyi A, Pálfi E, Tűű L, et al. The Importance of Nutrition in Menopause and Perimenopause-A Review. Nutrients. 2023;16(1):27. Published 2023 Dec 21.

Fischer LM, da Costa KA, Kwock L, Galanko J, Zeisel SH. Dietary choline requirements of women: effects of estrogen and genetic variation. Am J Clin Nutr. 2010;92(5):1113-1119.

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Recommended by 20,000+ health experts

  • “Standard prenatals give women the bare minimum when they need nourishment most. Needed goes beyond bare minimums to fight nutritional depletion.”
    Dr. Roxanne Pero

    Functional MD / OB-GYN

    Dr. Roxanne Pero

  • “Needed adheres to a radically higher standard. They conduct research, use clinical insights, and vet every nutrient form and dose.”
    Dr. Leah Gordon

    Naturopathic Doctor & Fertility Expert

    Dr. Leah Gordon

  • “Getting everything you need from food alone is nearly impossible. Needed fills the gaps to support healthy outcomes.”
    Stephanie Greunke

    Registered Dietitian

    Stephanie Greunke

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Our Founding Story

As mothers and trained nutritionists, we were shocked to discover how nutritionally depleted we were—despite doing “everything right.” The research confirmed it: 95% of women, from fertility through perimenopause, are deficient in key nutrients. Most women’s vitamins are built on outdated science, minimal dosing, and research conducted on men’s bodies. So we partnered with leading doctors, dietitians, and women’s health researchers to understand what women actually need. Needed was created to replenish what women are missing—raising the standard for women’s nutrition far beyond bare minimums.

Our Founding Story
The Motherspan™ by Needed®

‖Based on a comparison of each brand's labeled daily serving amounts of vitamins and minerals relative to the pregnancy Recommended Dietary Allowances (RDAs), calculated as an average across those nutrients. As of May 2026.