Needed is excited to announce our Plastic Neutral status as part of our on going commitment to improve our impact on Mother Earth.

Here we share  more about the concept of plastic neutrality, discover how our collaboration with rePurpose Global is reshaping environmental responsibility, and why we at Needed we believe it's an important step in taking care of our planet. Because it's the only one we've got!

What is Plastic Neutrality?

Plastic neutrality is our commitment to offsetting the plastic we use by removing an equivalent amount of plastic waste from the environment.

This means that every purchase of our products contributes to a net-zero plastic footprint. So while we continue to use plastic responsibly in our own products, our partnership with rePurpose Global ensures that we actively contribute to plastic waste reduction efforts alongside this.

Why is Plastic Pollution Such a Big Problem?

The sheer scale of plastic pollution is staggering, with landfills overflowing and ecosystems bearing the brunt. Single-use plastics, in particular, are a major driver of environmental degradation, underscoring the urgent need for more sustainable solutions.

• Scientists estimate that around 12 million tons of plastic make their way from the land into the sea every year. That’s like dumping a garbage truck full of plastic into the ocean every 45 seconds.

• For every one person on earth, there's 21,000 pieces of plastic in the ocean.

Decoding the Plastic Footprint

At Needed, environmental stewardship means actively measuring and reducing our plastic footprint—the total weight of plastic we use or produce. By assessing the type and quantity of plastic in our products and packaging, multiplied by sales volume, we gain a clear picture of our impact. With rePurpose Global's methodology, we can track progress and implement meaningful steps to cut plastic waste.

Empowering Change with rePurpose Global

Needed is partnering with rePurpose Global to fulfill our plastic neutral promise. As a globally recognized B-corporation, rePurpose Global collaborates with vetted recycling projects worldwide. Their certification of our Certified Net Zero Plastic Footprint ensures accountability and drives our commitment to sustainability. As we work towards our plastic reduction goals, we are balancing the plastic footprint of each product with rePurpose Global and tackling plastic pollution on a systemic level, with projects spanning various countries and both the global and localized impacts of plastic waste.

Needed Facts About Our Plastic Neutral Status

Plastic Waste Recovered by Needed to date is: 25,166 lbs

That's the equivalent of removing:

• 635,500 plastic bottles (500 ml PET plastic bottle weighing 18g on an average) OR

• Nearly 2 million plastic shopping bags OR More than 2.5 million plastic pouches (wet wipes pouches;) from the environment.

• Through Project Hara Kal, Needed supports cleaner oceans in India (a global plastic pollution hotspot), as well as strengthens local waste management infrastructure by contributing (along with other rPG brand partners) towards stable livelihoods for 820 waste workers, 98% of whom are women.

Empowering Change Through Mother Earth

Our commitment to sustainability goes beyond plastic neutrality. As a Certified B Corp, Certified Climate Neutral company, and 1% for the Planet member, Needed is dedicated to making a lasting impact.

Our initiatives reflect both our current efforts and future aspirations, including exploring innovative materials and technologies. By joining us, you’re joining a movement toward a greener, more sustainable world.