Women's Omega - 3 - needed.

Women's Omega-3

4.9
Rated 4.9 out of 5 stars
54 Reviews

Our Omega-3 supports women's optimal brain, heart, and hormone health*.

From $39.99/mo
New
Women's Multivitamin Powder - Needed

Women's Multivitamin Powder

4.8
Rated 4.8 out of 5 stars
233 Reviews

4x more nutrition than the average of leading women's multivitamins with 22 nutrients in just 1 scoop of vanilla-flavored powder. Delivers optimal nutrition for women's health including cycle support, healthy hormone balance, metabolism, energy, mood, and healthy cortisol levels.*

From $38.39/mo
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Women's Multivitamin Plan - needed.

Women's Multivitamin Plan

4.8
Rated 4.8 out of 5 stars
442 Reviews

Nutritional support for overall women's health, including healthy hormone balance, energy, focus and mood.*

From $100.33/mo
Women's Multivitamin - needed.

Women's Multivitamin

4.8
Rated 4.8 out of 5 stars
233 Reviews

Targeted nutrition for women's health, including cycle support, healthy hormones, metabolism, energy, mood, and healthy cortisol levels. 22 nutrients in just 2 capsules, delivering 4x more nutrition than the average of leading women's multivitamins.

From $30.39/mo
Women's Collagen Protein - needed.

Women's Collagen Protein

4.8
Rated 4.8 out of 5 stars
1,390 Reviews

Our grass-fed and sustainably sourced Collagen Protein supports optimal perinatal and women’s health.*

From $39.99/mo
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The Men's Fertility Support Plan - Needed

The Men's Fertility Support Plan

4.9
Rated 4.9 out of 5 stars
605 Reviews

Optimal nutrition for men when trying to conceive, including sperm quality support.*

From $168.33/mo
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The Complete Prenatal Plan Pro (Kenta 3 month Test) - needed.

The Complete Prenatal Plan Pro

4.8
Rated 4.8 out of 5 stars
3,895 Reviews

Our bestselling plan for complete perinatal nutrition, with 12x more nutrition than leading prenatals, includes a Prenatal Multi Pro, Collagen, Omega-3 Pro, Iron, and Pre/Probiotics.*

From $208.33/mo
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The Complete Prenatal Plan - Needed

The Complete Prenatal Plan

4.8
Rated 4.8 out of 5 stars
2,143 Reviews

Our bestselling plan for perinatal nutrition includes a Prenatal Multivitamin, Collagen, Omega-3, Iron, and Pre/Probiotics.*

From $174.33/mo
Best Seller
Stress Support - needed.

Stress Support

4.7
Rated 4.7 out of 5 stars
122 Reviews

Clinically studied forms of ashwagandha and saffron extract help alleviate mental overwhelm and support a healthy mood and stress response.*

From $39.99/mo
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Stress + Sleep Support Plan - Needed

Stress + Sleep Support Plan

4.6
Rated 4.6 out of 5 stars
491 Reviews

Two essential products to support a healthy stress response and optimal sleep and relaxation.*

From $85.00/mo
Sperm Support+ - needed.

Sperm Support+

4.8
Rated 4.8 out of 5 stars
102 Reviews

15 targeted nutrients, including NAC, clinically studied pre/probiotics, and Shilajit, support optimal sperm health for fertility.*

From $50.39/mo
Complimentary Sleep+Relaxation Support Sample Pack (5 Day) - needed.

Sleep+Relaxation Support Sample Pack (5 Day Supply)

5.0
Rated 5.0 out of 5 stars
1 Review
From $0.00/mo
Sleep + Relaxation Support - needed.

Sleep + Relaxation Support

4.6
Rated 4.6 out of 5 stars
350 Reviews

Pregnancy-safe and melatonin-free nutrients, including magnesium and L-Theanine, support a calm mind and optimal sleep quality.*

From $39.99/mo
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Prenatal Vitamins with Iron + DHA Pro - needed.

Prenatal Vitamins with Iron + DHA Pro

4.8
Rated 4.8 out of 5 stars
2,390 Reviews

Our radically better Prenatal Multi Pro paired with Iron and sustainably-sourced Omega-3 for all stages of perinatal health.*

From $114.66/mo
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Prenatal Vitamins with Iron + DHA - needed.

Prenatal Vitamins with Iron + DHA

4.9
Rated 4.9 out of 5 stars
546 Reviews

Our radically better Prenatal Multi paired with Iron and sustainably-sourced Omega-3 for all stages of perinatal health.*

From $80.66/mo
Prenatal Vitamin D3+K2 - needed.

Prenatal Vitamin D3/K2

5.0
Rated 5.0 out of 5 stars
180 Reviews

Vitamin D3+K2 supports a healthy, full-term pregnancy and a healthy immune system. We use a patented K2 for optimal stability.*

From $17.59/mo
Prenatal Pre/Probiotic - needed.

Prenatal Pre/Probiotic

4.9
Rated 4.9 out of 5 stars
515 Reviews

Iron absorption, digestive comfort, and gut + vaginal microbiome support across fertility, pregnancy, and postpartum. Powered by Lactoferrin + clinically-studied strains.* 30B CFUs.

From $47.99/mo
Women's Omega - 3 - needed.

Prenatal Omega-3

4.9
Rated 4.9 out of 5 stars
553 Reviews

Our Omega-3 delivers 1,000 mg of DHA+EPA per serving — 2× more than most prenatal omega-3s to optimally support baby's brain development and maternal mood.*

From $39.99/mo
Best Seller
Prenatal Multivitamin Pro - needed.

Prenatal Multivitamin Pro

4.7
Rated 4.7 out of 5 stars
3,400 Reviews

Our most comprehensive prenatal formula: Clinically-studied Prenatal Multivitamin Pro features optimal levels of 26 essential nutrients designed to fight nutritional depletion through fertility, pregnancy, and postpartum.*

From $50.39/mo
New
nutrition badge needed
Prenatal Multivitamin Powder - needed.

Prenatal Multivitamin Powder

4.7
Rated 4.7 out of 5 stars
3,400 Reviews

22 nutrients in just 1 scoop of vanilla flavored powder, delivering 8x more nutrition than the average of leading prenatals, at clinically studied dosages of key nutrients that make all the difference.*

From $42.39/mo
Best Seller
Prenatal Multivitamin - needed.

Prenatal Multivitamin

4.7
Rated 4.7 out of 5 stars
3,400 Reviews

22 nutrients in just 3 capsules, delivering 8x more nutrition than the average of leading prenatals, at clinically studied dosages of key nutrients that make all the difference.*

From $34.39/mo
Prenatal Multi Sample Pack (5 day) - needed.
From $0.00/mo
Prenatal Iron - needed.

Prenatal Iron

4.9
Rated 4.9 out of 5 stars
352 Reviews

Ferrochel iron has been clinically shown to cause fewer gastrointestinal upsets compared to other forms of iron.*

From $17.59/mo
Best Seller
Prenatal Collagen Protein - needed.

Prenatal Collagen Protein

4.8
Rated 4.8 out of 5 stars
1,390 Reviews

Grass-fed and sustainably sourced hydrolyzed collagen peptides support amino acid needs, pelvic floor health, and healthy hair.*

From $39.99/mo
Save 0%
Postnatal Vitamins Plan - needed.

Postnatal Vitamins Plan

4.8
Rated 4.8 out of 5 stars
1,368 Reviews

Complete postpartum nutritional support for mood, sleep, and physical recovery.*

From $104.66/mo
Save 0%
Perimenopause Supplement Plan - Needed

Perimenopause Supplement Plan

4.8
Rated 4.8 out of 5 stars
163 Reviews

Nutritional support for women's health during perimenopause, supporting restful sleep, hormone health, and overall long-term brain and bone health.*

From $114.00/mo
New
Perimenopause Multivitamin Powder - Needed

Perimenopause Multivitamin Powder

4.4
Rated 4.4 out of 5 stars
30 Reviews

22 nutrients in just 1 scoop of vanilla-flavored, easy-to-mix powder to support the hormonal shifts and heightened nutrient demands of perimenopause — supports energy, mood, brain health, and healthy hormone balance.*

From $38.39/mo
New
Perimenopause Multivitamin - needed.

Perimenopause Multivitamin

4.4
Rated 4.4 out of 5 stars
30 Reviews

22 nutrients in just 2 capsules to support the hormonal shifts and heightened nutrient demands of perimenopause. Supports energy, mood, brain health, and healthy hormone balance.*

From $30.39/mo
Omega - 3 Pro - needed.

Omega-3 Pro

4.9
Rated 4.9 out of 5 stars
553 Reviews

Our Omega-3 Pro delivers 2,000 mg of DHA+EPA per serving — 4× more than most prenatal omega-3s to optimally support baby's brain development and maternal mood.*

From $39.99/mo
From $0.00/mo

Needed Sweatshirt - X-Large

5.0
Rated 5.0 out of 5 stars
1 Review
From $0.00/mo
From $0.00/mo
From $0.00/mo
From $0.00/mo
From $0.00/mo
From $0.00/mo
From $0.00/mo
X-Large
Needed - Every Mother Counts 2025 T-Shirt (TEST) - needed.

A statement tee that celebrates the strength of mothers—100% of all sales from every purchase goes to Every Mother Counts to support maternal health worldwide.

From $0.00/mo
Small
Needed - Every Mother Counts 2025 T-Shirt (TEST) - needed.

A statement tee that celebrates the strength of mothers—100% of all sales from every purchase goes to Every Mother Counts to support maternal health worldwide.

From $0.00/mo
Medium
Needed - Every Mother Counts 2025 T-Shirt (TEST) - needed.

A statement tee that celebrates the strength of mothers—100% of all sales from every purchase goes to Every Mother Counts to support maternal health worldwide.

From $0.00/mo
Large
Needed - Every Mother Counts 2025 T-Shirt (TEST) - needed.

A statement tee that celebrates the strength of mothers—100% of all sales from every purchase goes to Every Mother Counts to support maternal health worldwide.

From $0.00/mo
2X-Large
Needed - Every Mother Counts 2025 T-Shirt (TEST) - needed.

A statement tee that celebrates the strength of mothers—100% of all sales from every purchase goes to Every Mother Counts to support maternal health worldwide.

From $0.00/mo
Men's Omega - 3 - needed.

Men's Omega-3

4.9
Rated 4.9 out of 5 stars
19 Reviews

Our Omega-3 supports libido, sperm health, brain function, and hair coverage*.

From $39.99/mo
Men's Multi - needed.

Men's Multi

4.9
Rated 4.9 out of 5 stars
179 Reviews

25 nutrients in optimal forms and dosages support men's overall health, including fertility, energy, and immune health.*

From $43.99/mo
Immune Support Sample Pack (5 day) - needed.
From $0.00/mo
Seasonal Defense Formula
Immune Support - needed.

Immune Support

4.8
Rated 4.8 out of 5 stars
202 Reviews

Our pregnancy-safe, kid-friendly powder with elderberry includes zinc and clinically studied pre/postbiotics for immune support.*

From $47.99/mo
Hydration Support (Lime) Sample Pack (5 Day) - needed.
From $0.00/mo
Hydration Support (Lemon) Sample Pack (5 Day) - needed.

Hydration Support (Lemon) Sample Pack (5 Day)

3.7
Rated 3.7 out of 5 stars
3 Reviews
From $0.00/mo
Hydration Support (Grapefruit) Sample Pack (5 day) - needed.

Hydration Support (Grapefruit) Sample Pack (5 day)

1.0
Rated 1.0 out of 5 stars
1 Review
From $0.00/mo
Hydration Support - needed.

Hydration Support

4.5
Rated 4.5 out of 5 stars
950 Reviews

Electrolytes and trace minerals with a hint of lemon support hydration, occasional nausea, and hydration during breastfeeding without sugar or artificial sweeteners.*

Lemon flavor
From $36.79/mo

Questions? We have answers.

Thoughtful inquiry is needed.

Meet The Needed® Standard

Uncompromising Nutrient Levels

Uncompromising Nutrient Levels

Designed to Support Optimal Absorption

Designed to Support Optimal Absorption

 Every Ingredient Vetted by Experts

 Every Ingredient Vetted by Experts

Always Rigorously 3rd Party Tested

Always Rigorously 3rd Party Tested

Backed by Pioneering Science and Clinical Insights

Backed by Pioneering Science and Clinical Insights