Women's Omega - 3 - needed.

Women's Omega-3

4.8
Rated 4.8 out of 5 stars
44 Reviews

Our Omega-3 supports women's optimal brain, heart, and hormone health*.

From $39.99/mo
Save 10%
Women's Multivitamin Plan - needed.

Women's Multivitamin Plan

4.8
Rated 4.8 out of 5 stars
326 Reviews

Nutritional support for overall women's health, including healthy hormone balance, energy, focus and mood.*

From $106.00/mo
Women's Multivitamin - needed.

Women's Multivitamin

4.8
Rated 4.8 out of 5 stars
172 Reviews

22 nutrients in just 2 capsules support sustained energy, hormone balance, and cognitive clarity through every stage of motherhood.

From $30.39/mo
Women's Collagen Protein - needed.

Women's Collagen Protein

4.7
Rated 4.7 out of 5 stars
249 Reviews

Our grass-fed and sustainably sourced Collagen Protein supports optimal perinatal and women’s health.*

From $39.99/mo
Save 10%
The Men's Fertility Support Plan - needed.

The Men's Fertility Support Plan

4.8
Rated 4.8 out of 5 stars
473 Reviews

Optimal nutrition for men when trying to conceive, including sperm quality support.*

From $178.00/mo
Save 10%
The Complete Prenatal Plan Pro (Kenta 3 month Test) - needed.

The Complete Prenatal Plan Pro

4.8
Rated 4.8 out of 5 stars
3,428 Reviews

Our bestselling plan for complete perinatal nutrition, with 12x more nutrition than leading prenatals, includes a Prenatal Multivitamin Pro, Collagen, Omega-3, Iron, and Pre/Probiotics.*

From $220.00/mo
Save 10%
The Complete Prenatal Plan - needed.

The Complete Prenatal Plan

4.8
Rated 4.8 out of 5 stars
1,700 Reviews

Our bestselling plan for perinatal nutrition includes a Prenatal Multivitamin, Collagen, Omega-3, Iron, and Pre/Probiotics.*

From $184.00/mo
NEW
Stress Support - needed.

Stress Support

4.7
Rated 4.7 out of 5 stars
109 Reviews

Clinically studied forms of ashwagandha and saffron extract help alleviate mental overwhelm and support a healthy mood and stress response.*

From $39.99/mo
Save 10%
Stress + Sleep Support Plan - needed.

Stress + Sleep Support Plan

4.6
Rated 4.6 out of 5 stars
457 Reviews

Two essential products to support a healthy stress response and optimal sleep and relaxation.*

From $90.00/mo
Sperm Support+ - needed.

Sperm Support+

4.8
Rated 4.8 out of 5 stars
82 Reviews

15 targeted nutrients, including NAC, clinically studied pre/probiotics, and Shilajit, support optimal sperm health for fertility.*

From $50.39/mo
Complimentary Sleep+Relaxation Support Sample Pack (5 Day) - needed.

Sleep+Relaxation Support Sample Pack (5 Day Supply)

5.0
Rated 5.0 out of 5 stars
1 Review
From $0.00/mo
Sleep + Relaxation Support - needed.

Sleep + Relaxation Support

4.6
Rated 4.6 out of 5 stars
329 Reviews

Pregnancy-safe and melatonin-free nutrients, including magnesium and L-Theanine, support a calm mind and optimal sleep quality.*

From $39.99/mo
Save 10%
Prenatal Vitamins with Iron + DHA Pro - needed.

Prenatal Vitamins with Iron + DHA Pro

4.8
Rated 4.8 out of 5 stars
2,049 Reviews

Our radically better Prenatal Multivitamin Pro paired with Iron and sustainably-sourced Omega-3 for all stages of perinatal health.*

From $121.00/mo
Save 10%
Prenatal Vitamins with Iron + DHA - needed.

Prenatal Vitamins with Iron + DHA

4.9
Rated 4.9 out of 5 stars
443 Reviews

Our radically better Prenatal Multi paired with Iron and sustainably-sourced Omega-3 for all stages of perinatal health.*

From $85.00/mo
Prenatal Vitamin D3+K2 - needed.

Prenatal Vitamin D3/K2

5.0
Rated 5.0 out of 5 stars
159 Reviews

Vitamin D3+K2 supports a healthy, full-term pregnancy and a healthy immune system. We use a patented K2 for optimal stability.*

From $17.59/mo
Prenatal Pre/Probiotic - needed.

Prenatal Pre/Probiotic

4.9
Rated 4.9 out of 5 stars
470 Reviews

Pre/probiotic strains are backed by clinical research and support a healthy vaginal microbiome and baby's microbiome development. Includes 30B CFUs.*

From $47.99/mo
Women's Omega - 3 - needed.

Prenatal Omega-3

4.8
Rated 4.8 out of 5 stars
451 Reviews

Our Omega-3 delivers 1,000 mg of DHA+EPA per serving — 2× more than most prenatal omega-3s to optimally support baby's brain development and maternal mood.*

From $39.99/mo
BEST SELLER
Prenatal Multivitamin Pro - needed.

Prenatal Multivitamin Pro

4.7
Rated 4.7 out of 5 stars
2,892 Reviews

Our most comprehensive prenatal formula: Clinically-studied Prenatal Multivitamin Pro features optimal levels of 26 essential nutrients designed to fight nutritional depletion through fertility, pregnancy, and postpartum.*

From $50.39/mo
BEST SELLER
Prenatal Multivitamin Powder - needed.

Prenatal Multivitamin Powder

4.7
Rated 4.7 out of 5 stars
2,892 Reviews

22 nutrients in just 1 scoop of vanilla flavored powder, delivering 8x more nutrition than the average of leading prenatals, at clinically studied dosages of key nutrients that make all the difference.*

From $42.39/mo
NEW
Prenatal Multivitamin - needed.

Prenatal Multivitamin

4.7
Rated 4.7 out of 5 stars
2,892 Reviews

22 nutrients in just 3 capsules, delivering 8x more nutrition than the average of leading prenatals, at clinically studied dosages of key nutrients that make all the difference.*

From $34.39/mo
Prenatal Multi Sample Pack (5 day) - needed.
From $0.00/mo
Prenatal Iron - needed.

Prenatal Iron

4.9
Rated 4.9 out of 5 stars
305 Reviews

Ferrochel iron has been clinically shown to cause fewer gastrointestinal upsets compared to other forms of iron.*

From $17.59/mo
BEST SELLER
Prenatal Collagen Protein - needed.

Prenatal Collagen Protein

4.9
Rated 4.9 out of 5 stars
909 Reviews

Grass-fed and sustainably sourced hydrolyzed collagen peptides support amino acid needs, pelvic floor health, and healthy hair.*

From $39.99/mo
Save 10%
Postnatal Vitamins Plan - needed.

Postnatal Vitamin Plan

4.8
Rated 4.8 out of 5 stars
1,021 Reviews

Complete postpartum nutritional support for mood, sleep, and physical recovery.*

From $111.00/mo
Save 10%
Perimenopause Supplement Plan - needed.

Perimenopause Supplement Plan

4.9
Rated 4.9 out of 5 stars
97 Reviews

Nutritional support for women's health during perimenopause, supporting restful sleep, hormone health, and overall long-term brain and bone health.*

From $121.00/mo
NEW
Perimenopause Multivitamin - needed.

Targeted nutrition in just 2 capsules, formulated to help women thrive through perimenopause. 

From $30.39/mo
Omega - 3 Pro - needed.

Omega-3 Pro

4.8
Rated 4.8 out of 5 stars
451 Reviews

Our Omega-3 Pro delivers 2,000 mg of DHA+EPA per serving — 4× more than most prenatal omega-3s to optimally support baby's brain development and maternal mood.*

From $39.99/mo
From $0.00/mo

Needed Sweatshirt - X-Large

5.0
Rated 5.0 out of 5 stars
1 Review
From $0.00/mo
From $0.00/mo
From $0.00/mo
From $0.00/mo
From $0.00/mo
From $0.00/mo
From $0.00/mo
X-LARGE
Needed - Every Mother Counts 2025 T-Shirt (TEST) - needed.

A statement tee that celebrates the strength of mothers—100% of all sales from every purchase goes to Every Mother Counts to support maternal health worldwide.

From $0.00/mo
SMALL
Needed - Every Mother Counts 2025 T-Shirt (TEST) - needed.

A statement tee that celebrates the strength of mothers—100% of all sales from every purchase goes to Every Mother Counts to support maternal health worldwide.

From $0.00/mo
MEDIUM
Needed - Every Mother Counts 2025 T-Shirt (TEST) - needed.

A statement tee that celebrates the strength of mothers—100% of all sales from every purchase goes to Every Mother Counts to support maternal health worldwide.

From $0.00/mo
LARGE
Needed - Every Mother Counts 2025 T-Shirt (TEST) - needed.

A statement tee that celebrates the strength of mothers—100% of all sales from every purchase goes to Every Mother Counts to support maternal health worldwide.

From $0.00/mo
2X-LARGE
Needed - Every Mother Counts 2025 T-Shirt (TEST) - needed.

A statement tee that celebrates the strength of mothers—100% of all sales from every purchase goes to Every Mother Counts to support maternal health worldwide.

From $0.00/mo
Men's Omega - 3 - needed.

Men's Omega-3

4.9
Rated 4.9 out of 5 stars
16 Reviews

Our Omega-3 supports libido, sperm health, brain function, and hair coverage*.

From $39.99/mo
Men's Multi - needed.

Men's Multi

4.9
Rated 4.9 out of 5 stars
153 Reviews

25 nutrients in optimal forms and dosages support men's overall health, including fertility, energy, and immune health.*

From $43.99/mo
Immune Support Sample Pack (5 day) - needed.
From $0.00/mo
SEASONAL DEFENSE FORMULA
Immune Support - needed.

Immune Support

4.8
Rated 4.8 out of 5 stars
194 Reviews

Our pregnancy-safe, kid-friendly powder with elderberry includes zinc and clinically studied pre/postbiotics for immune support.*

From $47.99/mo
Hydration Support (Lime) Sample Pack (5 Day) - needed.
From $0.00/mo
Hydration Support (Lemon) Sample Pack (5 Day) - needed.

Hydration Support (Lemon) Sample Pack (5 Day)

3.7
Rated 3.7 out of 5 stars
3 Reviews
From $0.00/mo
Hydration Support (Grapefruit) Sample Pack (5 day) - needed.

Hydration Support (Grapefruit) Sample Pack (5 day)

1.0
Rated 1.0 out of 5 stars
1 Review
From $0.00/mo
Hydration Support - needed.

Hydration Support

4.5
Rated 4.5 out of 5 stars
865 Reviews

Electrolytes and trace minerals with a hint of lemon support hydration, occasional nausea, and hydration during breastfeeding without sugar or artificial sweeteners.*

Lemon flavor
From $36.79/mo
Gift Card - needed.
From $0.00/mo
Free Scented Insert - needed.

Free Scented Insert

4.9
Rated 4.9 out of 5 stars
187 Reviews
Citrusy Lime flavor
From $0.00/mo

Questions? We have answers.

Thoughtful inquiry is needed.

Meet The Needed® Standard

Uncompromising Nutrient Levels

Uncompromising Nutrient Levels

Designed to Support Optimal Absorption

Designed to Support Optimal Absorption

 Every Ingredient Vetted by Experts

 Every Ingredient Vetted by Experts

Always Rigorously 3rd Party Tested

Always Rigorously 3rd Party Tested

Backed by Pioneering Science and Clinical Insights

Backed by Pioneering Science and Clinical Insights