Optimal nutrition for every stage. From preconception, to pregnancy, postpartum, and general health.

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Optimal nutrition for every stage. From preconception, to pregnancy, postpartum, and general health.

VEGETARIAN

Prenatal Multi Powder

The most complete Prenatal Multi in an easy-to-take powder form. 24 targeted nutrients plus antioxidants in optimal forms and dosages to help you thrive, not just survive.
Starts From $69.99 /mo
VEGETARIAN

Prenatal Multi Capsules

The most complete Prenatal Multi in capsule form. 24 targeted nutrients plus antioxidants in optimal forms and dosages to help you thrive, not just survive.
Starts From $59.99 /mo
VEGETARIAN

Prenatal Multi Essentials

The most complete Prenatal Multi in just 3 capsules. 23 targeted nutrients plus antioxidants in optimal nutrient forms and supportive dosages. Best option for first trimester nausea.
Starts From $39.99 /mo
VEGAN

Prenatal Omega-3+

Vegan Omega-3 plus added Choline and antioxidants for optimal nutrient delivery and protection. Supports optimal brain and eye health, mama's mood and more.
Starts From $49.99 /mo
ETHICALLY SOURCED

Prenatal Collagen Protein

Optimal protein support for blood sugar management, minimizing nausea, and growing baby's cells and the placenta. Sustainably and ethically sourced.
Starts From $49.99 /mo
VEGAN

Prenatal Pre/Probiotic

Targeted Pre/Probiotic strains for a strong and healthy microbiome (digestive tract, skin, and vagina) for you and baby's optimal health.
Starts From $59.99 /mo
VEGAN

Stress Support

Clinical-strength herbal stress support to balance and uplift a woman.
Starts From $49.99 /mo
VEGAN

Sleep + Relaxation Support

Science-backed, safe and effective nutrients and botanicals to promote optimal sleep quality, relaxation, and overall cognitive health.
Starts From $49.99 /mo
 VEGAN  NEW

Digestive Enzymes

Enzymes to maximize your comfort and benefit from eating a wide variety of foods.
Starts From $49.99 /mo
 VEGAN  NEW

Egg Quality Support

Targeted and optimally formulated antioxidants to improve egg quality and support fertility outcomes.
Starts From $39.99 /mo
ETHICALLY SOURCED

CoQ10

Antioxidant support for women's and men's fertility. Our CoQ10 is in the active, antioxidant form Ubiquinol, which accounts for over 90% of the CoQ10 in the body.
Starts From $89.99 /mo
VEGAN

Prenatal Iron

Iron bound to Glycine for better absorption and digestive comfort. Our Iron is separate from our Multi to allow you to tailor your daily dosage to meet your needs.
Starts From $19.99 /mo
 VEGAN  NEW

Prenatal Choline

Optimal Choline add-on to help you meet your daily needs. Choline supports baby's neural tube formation and cognitive development.
Starts From $19.99 /mo
VEGETARIAN

Prenatal Vitamin D3/K2

For when you need an extra boost of D3/K2 beyond the highly supportive dosage in our Prenatal Multi, including while breastfeeding.
Starts From $19.99 /mo
VEGETARIAN NEW

Women's Multi

The most complete Women’s Multi in 3 easy-to-take daily capsules: a comprehensive vitamin, mineral, and botanical blend with optimal nutrient forms and tailored dosages.
Starts From $39.99 /mo
 VEGAN  NEW

Women's Omega 3+

Easy-to-take vegan and sustainably-sourced Omega-3 (DHA + EPA), Choline, Lutein, and Zeaxanthin capsules with a pleasant Bergamot taste.
Starts From $49.99 /mo
NEW

Women's Collagen Protein

Our Collagen Protein optimally supports women’s health including: blood sugar balance, satiety, joint health, bone density, skin and hair health, gut health, immune function, heart health, and more.
Starts From $49.99 /mo
VEGETARIAN

Men's Multi

A tailored Multi for Men supporting optimal health along the dad journey. Includes forms of nutrients that work best in the body and dosages intended to fully nourish
Starts From $49.99 /mo
VEGAN

Men's Pre/Probiotic+

Targeted Pre/Probiotic strains and antioxidant-rich botanicals to support the male microbiome, including sperm health and overall fertility.
Starts From $59.99 /mo
VEGAN

Omega-3+ For Men

Easy-to-take vegan Omega-3 with added Choline and antioxidants for optimal nutrient delivery and protection. Supports men's heart health, brain function and focus, sperm health, fertility, and overall vitality.
Starts From $49.99 /mo
ETHICALLY SOURCED

CoQ10

Our CoQ10 is in the active, antioxidant form Ubiquinol, which accounts for over 90% of the CoQ10 in the body.
Starts From $89.99 /mo
NEW

New Mama Gift Set

A set full of self care items for her, including Sleep + Relaxation Support, Stress Support, and Hydration Support, plus a Needed onesie (size 3-6 months) for her little one.
$125.00
NEW

Newly Pregnant Gift Set

What she needs to kick off her optimally nourished pregnancy. It includes our Prenatal Multi Essentials, Prenatal Choline, Hydration Support (Variety Pack), and a non-toxic glass Needed water bottle.
$100.00
NEW

Hydration Gift Set

Helps her (or him!) stay optimally hydrated. Make drinking water more enjoyable with a non-toxic glass Needed water bottle and a variety flavor pack of our Hydration Support.
$55.00

Omega-3 Nutrient Testing Kit

Test your Omega-3 levels at home with our OmegaQuant-powered test. Up to 95% of women aren't meeting their Omega-3 needs. Are you?
$50.00

Vitamin D Nutrient Testing Kit

Test your Vitamin D levels at home with our OmegaQuant-powered test. Up to 90% of women aren't meeting their Vitamin D needs. Are you?
$50.00

Prenatal Multi+Collagen Protein Sample Pack (5 day pack)

5 day supply of our Prenatal Multi and Collagen Protein powders. 5 Individual packets of each product for when you're just getting started, or when you're on-the-go.
$24.99

Prenatal Multi Sample Pack (5 day pack)

Easy-to-take vanilla powder that even nauseous mamas love. Blend it in your smoothie, oatmeal, nut milk, and more. Comes in a convenient monthly supply.
$14.99

Collagen Protein Sample Pack (5 day pack)

With our powder formula, you’re getting pure hydrolyzed bovine Collagen, nothing else. Its neutral flavor profile mixes perfectly into food and drink. And it’s in an optimal form for absorption.
$14.99

Omega-3+ Capsules Sample Pack (5 day pack)

Easy-to-take vegan Omega-3 (DHA + EPA), Choline, Lutein, and Zeaxanthin capsules with a pleasant Bergamot taste.
$14.99

Sleep+Relaxation Support Sample Pack (5 day pack)

Science-backed, safe and effective nutrient and botanical powder blend to promote optimal sleep quality, relaxation, and overall cognitive health for mama. Delicious Chamomile taste.
$14.99

Hydration Support (Lemon) Sample Pack (5 day pack)

Refreshing electrolytes and trace minerals for optimal hydration before, during, and after pregnancy. Lemon flavored, sweetened only with real fruit.
$14.99

Hydration Support (Lime) Sample Pack (5 day pack)

Refreshing electrolytes and trace minerals for optimal hydration before, during, and after pregnancy. Lime flavored, sweetened only with real fruit.
$14.99

Hydration Support (Grapefruit) Sample Pack (5 day pack)

Refreshing electrolytes and trace minerals for optimal hydration before, during, and after pregnancy. Grapefruit flavored, sweetened only with real fruit.
$14.99

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