BLACK FRIDAY: Up to 40% off starts now Shop Sale

How it works

Example: Prenatal Vitamins with Iron + DHA · 1 Month

40% Off

First order

Was $94.97, now $56.25

20% Off

Every month after

Was $94.97, now $75.00

Renews automatically at $75.00 every 4 weeks until you cancel. Cancel anytime.

Shop the Plans

Subscribe to an eligible subscription between 11/6/2026, 12:00 a.m. PT and 12/6/2026, 11:59 p.m. PT to get 40% off your first order and 20% off every recurring order for that subscription after that, as long as your subscription stays active. Offer valid for the following eligible subscriptions only: Prenatal Vitamins with Iron + DHA, Women’s Fertility Support Plan, Perimenopause Supplement Plan, Postnatal Vitamins Plan, and Women’s Multivitamin Plan. Additional terms apply.

Postpartum Supplements

Expert-formulated supplements to support recovery and wellness postpartum, with key nutrients like omega-3 DHA, iron, and collagen. Designed to promote recovery with ingredients like probiotics and collagen to support gut health, skin elasticity, and hydration during the postpartum period. These supplements are expertly formulated to restore balance and support your body’s needs as you adjust after childbirth.

How it works

Example: Prenatal Vitamins with Iron + DHA · 1 Month

  1. Subscribe to a 30-day plan

    Free shipping. Pause, skip, or cancel anytime.

  2. Your first order, discounted

    You pay $56.25. Applied automatically.

  3. 20% off future recurring orders

    $75.00 a month after that.

40% Off

First order

Was $94.97, now $56.25

20% Off

Every month after

Was $94.97, now $75.00

Renews automatically at $75.00 every 4 weeks until you cancel. Cancel anytime.

Shop the Plans

Subscribe to an eligible subscription between 11/6/2026, 12:00 a.m. PT and 12/6/2026, 11:59 p.m. PT to get 40% off your first order and 20% off every recurring order for that subscription after that, as long as your subscription stays active. Offer valid for the following eligible subscriptions only: Prenatal Vitamins with Iron + DHA, Women’s Fertility Support Plan, Perimenopause Supplement Plan, Postnatal Vitamins Plan, and Women’s Multivitamin Plan. Additional terms apply.

Filters
18 products
25% Off 1st Order
Stress + Sleep Support Plan - Needed

Stress + Sleep Support Plan

4.6
Rated 4.6 out of 5 stars
519 Reviews

Two essential products to support a healthy stress response and optimal sleep and relaxation.*

Optimal Sleep HSA/FSA Eligible⁂
$67.50/mo Regular price $100.00/mo
25% Off 1st Order Best Seller
nutrition badge needed
Prenatal Multivitamin - needed.

Prenatal Multivitamin

4.7
Rated 4.7 out of 5 stars
3,735 Reviews

22 nutrients in just 3 capsules, delivering 8x more nutrition than the average of leading prenatals†, at clinically studied dosages of key nutrients that make all the difference.*

22 Nutrients HSA/FSA Eligible⁂
$27.40/mo Regular price $42.99/moSubscribe & save 15%, every 3 months
25% Off 1st Order Best Seller
Prenatal Multivitamin Pro - needed.

Prenatal Multivitamin Pro

4.7
Rated 4.7 out of 5 stars
3,735 Reviews

Our most comprehensive prenatal formula: Clinically-studied Prenatal Multivitamin Pro features optimal levels of 26 essential nutrients designed to fight nutritional depletion through fertility, pregnancy, and postpartum.*

26 Nutrients HSA/FSA Eligible⁂
$40.15/mo Regular price $62.99/moSubscribe & save 15%, every 3 months
40% OFF First Order
Prenatal Vitamins with Iron + DHA - needed.

Prenatal Vitamins with Iron + DHA

4.9
Rated 4.9 out of 5 stars
622 Reviews

Our radically better Prenatal Multi paired with Iron and sustainably-sourced Omega-3 for all stages of perinatal health.*

HSA/FSA Eligible⁂
$56.25/mo Regular price $94.97/mo
Then $75.00/mo, 20% off
40% OFF First Order
Fertility Support Plan - needed.

The Women's Fertility Support Plan

4.8
Rated 4.8 out of 5 stars
2,019 Reviews

Includes a Prenatal Multi, Omega-3, and Egg Quality Support, for foundational nutritional needs while trying to conceive, including egg quality *.

Egg Quality HSA/FSA Eligible⁂
$73.50/mo Regular price $122.97/mo
Then $98.00/mo, 20% off
40% OFF First Order
Postnatal Vitamins Plan - needed.

Postnatal Vitamins Plan

4.8
Rated 4.8 out of 5 stars
1,624 Reviews

Complete postpartum nutritional support for mood, sleep, and physical recovery.*

Mood, Sleep, Recovery HSA/FSA Eligible⁂
$73.50/mo Regular price $122.97/mo
Then $98.00/mo, 20% off
40% OFF First Order
Women's Multivitamin Plan - needed.

Women's Multivitamin Plan

4.8
Rated 4.8 out of 5 stars
548 Reviews

Nutritional support for overall women's health, including healthy hormone balance, energy, focus and mood.*

Hormones, Energy, Focus HSA/FSA Eligible⁂
$70.50/mo Regular price $117.97/mo
Then $94.00/mo, 20% off
40% OFF First Order
Perimenopause Supplement Plan - Needed

Perimenopause Supplement Plan

4.7
Rated 4.7 out of 5 stars
227 Reviews

Nutritional support for women's health during perimenopause, supporting restful sleep, hormone health, and overall long-term brain and bone health.*

Sleep Support HSA/FSA Eligible⁂
$80.25/mo Regular price $133.97/mo
Then $107.00/mo, 20% off
25% Off 1st Order New
nutrition badge needed
Prenatal Multivitamin Powder - needed.

Prenatal Multivitamin Powder

4.7
Rated 4.7 out of 5 stars
3,735 Reviews

22 nutrients in just 1 scoop of vanilla flavored powder, delivering 8x more nutrition than the average of leading prenatals†, at clinically studied dosages of key nutrients that make all the difference.*

22 Nutrients HSA/FSA Eligible⁂
$33.78/mo Regular price $52.99/moSubscribe & save 15%, every 3 months
25% Off 1st Order
Women's Omega - 3 - needed.

Prenatal Omega-3

4.9
Rated 4.9 out of 5 stars
639 Reviews

Our Omega-3 delivers 1,000 mg of DHA+EPA per serving — 2× more than most prenatal omega-3s to optimally support baby's brain development and maternal mood.*

1,000 mg of DHA+EPA Vegan Option HSA/FSA Eligible⁂
$19.12/mo Regular price $29.99/moSubscribe & save 15%, every 3 months
25% Off 1st Order
Omega - 3 Pro - needed.

Omega-3 Pro

4.9
Rated 4.9 out of 5 stars
639 Reviews

Our Omega-3 Pro delivers 2,000 mg of DHA+EPA per serving — 4× more than most prenatal omega-3s to optimally support baby's brain development and maternal mood.*

2,000 mg of DHA+EPA HSA/FSA Eligible⁂
$31.87/mo Regular price $49.99/moSubscribe & save 15%, every 3 months
25% Off 1st Order Best Seller
Stress Support - needed.

Stress Support

4.7
Rated 4.7 out of 5 stars
138 Reviews

Clinically studied forms of ashwagandha and saffron extract help alleviate mental overwhelm and support a healthy mood and stress response.*

Mood Support HSA/FSA Eligible⁂
$31.87/mo Regular price $49.99/moSubscribe & save 15%, every 3 months
25% Off 1st Order Best Seller
Prenatal Collagen Protein - needed.

Prenatal Collagen Protein

4.8
Rated 4.8 out of 5 stars
1,541 Reviews

Grass-fed and sustainably sourced hydrolyzed collagen peptides support amino acid needs, pelvic floor health, and healthy hair.*

Hydrolyzed Collagen Pregnancy Safe HSA/FSA Eligible⁂
$31.87/mo Regular price $49.99/moSubscribe & save 15%, every 3 months
25% Off 1st Order
Prenatal Pre/Probiotic - needed.

Prenatal Pre/Probiotic

4.9
Rated 4.9 out of 5 stars
538 Reviews

Iron absorption, digestive comfort, and gut + vaginal microbiome support across fertility, pregnancy, and postpartum. Powered by Lactoferrin + clinically-studied strains.* 30B CFUs.

Lactoferrin 30B CFUs HSA/FSA Eligible⁂
$38.24/mo Regular price $59.99/moSubscribe & save 15%, every 3 months
25% Off 1st Order
Prenatal Iron - needed.

Prenatal Iron

4.9
Rated 4.9 out of 5 stars
376 Reviews

Ferrochel iron has been clinically shown to cause fewer gastrointestinal upsets compared to other forms of iron.*

Pregnancy Support Ferrochel Iron HSA/FSA Eligible⁂
$14.02/mo Regular price $21.99/moSubscribe & save 15%, every 3 months
25% Off 1st Order
Prenatal Vitamin D3+K2 - needed.

Prenatal Vitamin D3/K2

5.0
Rated 5.0 out of 5 stars
188 Reviews

Vitamin D3+K2 supports a healthy, full-term pregnancy and a healthy immune system. We use a patented K2 for optimal stability.*

Pregnancy Support Immune Support HSA/FSA Eligible⁂
$14.02/mo Regular price $21.99/moSubscribe & save 15%, every 3 months
25% Off 1st Order
Choline+ - needed.

Choline+

4.9
Rated 4.9 out of 5 stars
352 Reviews

Our vegan Choline+ supports baby's brain and cognitive development during pregnancy and after birth.*

Vegan Baby's Development HSA/FSA Eligible⁂
$16.57/mo Regular price $25.99/moSubscribe & save 15%, every 3 months
25% Off 1st Order
Cognitive Support - needed.

Cognitive Support

4.8
Rated 4.8 out of 5 stars
105 Reviews

Optimal nutrients, including clinically studied CognatiQ®, support daily cognitive performance with mental clarity, focus, and energy.*

CognatiQ® HSA/FSA Eligible⁂
$42.07/mo Regular price $65.99/moSubscribe & save 15%, every 3 months
25% Off 1st Order
Hydration Support - needed.

Hydration Support

4.5
Rated 4.5 out of 5 stars
992 Reviews

Electrolytes and trace minerals with a hint of lemon support hydration, help ease occasional nausea, and support hydration during breastfeeding — without sugar or artificial sweeteners.*

Electrolytes Trace Minerals HSA/FSA Eligible⁂
Grapefruit flavor
$29.32/mo Regular price $45.99/moSubscribe & save 15%, every 3 months
25% Off 1st Order
Sleep + Relaxation Support - needed.

Sleep + Relaxation Support

4.6
Rated 4.6 out of 5 stars
361 Reviews

Pregnancy-safe and melatonin-free nutrients, including magnesium and L-Theanine, support a calm mind and optimal sleep quality.*

Pregnancy Safe Melatonin Free HSA/FSA Eligible⁂
$31.87/mo Regular price $49.99/moSubscribe & save 15%, every 3 months
25% Off 1st Order Seasonal Defense Formula
Immune Support - needed.

Immune Support

4.8
Rated 4.8 out of 5 stars
208 Reviews

Our pregnancy-safe, kid-friendly powder with elderberry includes zinc and clinically studied pre/postbiotics for immune support.*

Pregnancy Safe HSA/FSA Eligible⁂
$38.24/mo Regular price $59.99/moSubscribe & save 15%, every 3 months
25% Off 1st Order
Prenatal Multivitamin Gummy - Needed

Prenatal Multivitamin Gummy

4.6
Rated 4.6 out of 5 stars
154 Reviews

Clinical dosages of key nutrients in 3 gummies. 4x more nutrition than leading prenatals‡ and 8x the leading prenatal gummy.‖

17 Nutrients HSA/FSA Eligible⁂
$27.40/mo Regular price $42.99/moSubscribe & save 15%, every 3 months

Get Needed for less

Our best sale of the year.

40% offYour first orderon select plans

20% offFuture recurring orders

Shop the Plans

Black Friday Sale

25% offyour first order.

Any subscription. No code needed. Through Dec 6.

40% off your first plan order, then 20% off future recurring orders.

On select plans. Applied automatically, no code needed.

Shop the Plans

Questions? We have answers.

Thoughtful inquiry is needed.

Most nursing mothers benefit from a postnatal multivitamin with methylfolate, choline, iodine, B12, and vitamin D, plus DHA-rich omega-3s and adequate iron. Calcium and magnesium also support milk production and recovery. Always continue prenatal-strength nutrition for at least the first six months postpartum.

The American Academy of Pediatrics recommends breastfeeding mothers supplement with at least 6,400 IU of vitamin D daily so adequate amounts pass into breast milk. Without it, exclusively breastfed babies need their own daily 400 IU drop, since most prenatal doses are too low to reach therapeutic levels in milk.

Hydration, frequent nursing or pumping, and adequate calories drive milk supply more reliably than any herb. Galactagogues like fenugreek have mixed research and can lower supply in some women. Focus on replacing what milk pulls from your body — choline, DHA, iodine, B vitamins — and supply tends to follow.

Low iron levels are common after birth and can contribute to fatigue, which may make the demands of nursing feel harder.* Replenishing iron stores with a gentle, chelated iron supplement supports your overall postpartum recovery.*

Avoid high-dose vitamin A and products without third-party testing certifications. When in doubt, check the LactMed database or talk to your practitioner before starting any new supplement while nursing.

Plan to take a postnatal-quality multivitamin for the entire duration you're breastfeeding, plus at least three months after weaning to rebuild stores. Many women stay on prenatal-level nutrition through the first year postpartum because nursing demands rival or exceed pregnancy demands for several key nutrients.

Meet The Needed® Standard

Uncompromising Nutrient Levels

Uncompromising Nutrient Levels

Designed to Support Optimal Absorption

Designed to Support Optimal Absorption

 Every Ingredient Vetted by Experts

 Every Ingredient Vetted by Experts

Always Rigorously 3rd Party Tested

Always Rigorously 3rd Party Tested

Backed by Pioneering Science and Clinical Insights

Backed by Pioneering Science and Clinical Insights